Category: <span>Business</span>

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B2B Video Marketing Meetup – Takeaways & Learnings

Today I attended an online zoom meetup on “How to get your B2B Video Marketing right” by Vijaykrishna Ravichandran, Head – Videos and New Media, ChargeBee. This session was organized by HelloMeets. Here are my Key Takeaways & Learnings from this B2B Video Marketing Meetup A Video Marketer’s Skills = Product Marketing + Deman Gen...

Cheat Sheet: Copywriting for Video and Landing Pages

If you SELL anything Online (or Offline) what is the most important element of your creative? Is it the Image/Photo? Is it the Design? Is it the Video/Motion Graphics? Answer: NONE of the ABOVE. It’s the COPY in the creative that SELLS. Period. Think about this – Before you buy anything, WHAT do you NEED...

Why Make a Business Video? Make a Trailer Instead

Business Videos are Slow. Business Videos are Not Compelling. Business Videos are Boring. Haven’t we felt this way either with our own business videos or while watching others’ business videos? Marketing Videos for Business is supposed to hold the viewer’s attention – only then will the prospects have a good idea about what we are...

We Welcome You to LiBazaar 2020 @ Chennai (Feb 16, Sun)

LiBazaar 2020 is an annual exhibition/carnival organized by MBA students from LIBA, Nungambakkam, Chennai. This year, we are participating as an exhibitor (Stall No. 19). Do visit us if you come. LiBazaar is different from other exhibitions/carnivals as the students do covert market research and new product introductions in an interesting way. You’ll have to...

Book Trailer VIDEO Creation (FAQ)

Here is a Book Trailer Video created by us for a crime fiction/thriller novel – The Archers Revenge by Destination Infinity. This is a short 45s trailer video that can be uploaded to Youtube, Facebook, Instagram, WhatsApp, and most social networks. It can even be embedded in a website/webpage. Here are the Frequently Asked Questions...

Learn Anything Online for Two Full Months: Free of Cost!

Ultra-Specialization is a necessity nowadays. There is only one way to achieve it – Continuous Learning. I have tried multiple online learning platforms like LinkedIn Learning, Udemy, etc. While the former has great courses, the subscription cost is high. The latter requires you pay per course but is a hit-or-miss – you ought to know...

LTD(s) – Limited Time Deals – Worth it? NO!

If you are in the marketing or creative fields, I guess you’d have come across many LTDs – Limited Time Deals. Products and Services that presumably cost multiples of tens of dollars per month are released for a one time (low) price of $29, $39, $49 USD, or whatever number catches their fancy. The catch?...