I went to participate in Social Beat‘s “Design Beat”, a one-day Hackathon to promote road safety, on Nov. 1, ’19. We were divided into teams of 3-4 and were given a brief on design thinking and our task for the day. We were expected to brainstorm ideas, shortlist one idea and develop a small prototype...
Category: <span>Business</span>
B2C Youtube marketing event highlights: social beat & hello meets
View this post on Instagram A post shared by Rajesh K (@wowsuper_net) on Sep 20, 2019 at 4:41am PDT Today I had the opportunity to attend “How to do B2C Youtube Marketing” workshop organized by HelloMeets at Social Beat office, Chennai. Here is a summary of the learnings from there. This is a very broad...
Why advertisers should consider content discovery platforms like taboola
Native Ads or Content Discovery Platforms like Taboola have become a viable alternative to search engine advertising and social media ads. When links to your content is placed on large and reputed publishers websites, it can enhance the viewer perception of your brand. Whether Content Discovery Platforms are able to give you a lower CPC...
Teaser & Promo Video for an Exhibition
Here is a short teaser video made by us for an upcoming event – an exhibition. This is a short video (around 40s) that conveys the message through creative usage of text, brochure and a call-to-action. The upbeat music that creates anticipation for the viewer is also important, and a suitable one was used in...
Create an Animated Bar Graph
A bar graph is a great way to show comparison between your data. While a plain graph is fine, you can also try animating your bar graph to not only make it look better but also to make the viewer notice and recollect more of your presentation data. Generally, when a slide or...
Timeline Video (Made for You)
Creating a Timeline video is a great way to introduce your business to the world. It’s basically a timeline graph that is animated, and shows the key points over the life of the company – each year or a few important years from the year of inception. An example timeline video made by us for...
Business Introduction Video is better when You Talk to Viewers
Above-embedded is a Business Introduction Video that we made. It features me talking to the viewers directly while also showing informative text for a visual reinforcement of the oral message, where required. Here is a similar video (click) with just text conveying the same message without me talking directly to the viewers. Although sufficient, it doesn’t...
Commercial Video for Showroom/Online Store
Here is a commercial video we made for a showroom-network that also has online ordering facility. They enable customers to design their own customised shirts and deliver them across the world. Customers can either visit one of their showrooms located across India, US & Dubai for a more customised experience, or they can visit the website...
Promo Videos using Timelapse Footage
Here is a Promo Video we made for ourselves using premium timelapse stock footage and text tracking. Timelapse videos help catch the viewer’s attention right at the beginning of the video as they look very attractive and have not been used much, at least not for business communications. When a timelapse video is used to...
6 Types of Marketing Videos for your Business
#1. Business Introduction (Powerpoint Presentation style) Video We can make an animated PPT-style Video for you to effectively introduce your business to the world – like the one shown below. Click here for more info. #2. Explainer Video 3D Animated Explainer Videos are a great option if you want to explain your product or service,...