The Only Marketing Book I Read Twice (Back to Back)

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I have been reading quite a few marketing books of late, some of which I have reviewed on this blog too. I have never read any book twice (actually listened to – audiobook) except this one.

The first time I read I was so engrossed in the content that I forgot to take notes. The second time, I wrote down some ten pages of notes on a long-sized unruled book.

If you are like me, I am sure you too would have read many marketing books that promise the sky but end up giving broad theory that you are unable to put to any practical use.

I would consider myself lucky if I was able to implement even a couple of concepts explained in most business books. And I am not even talking about results here!

This time too, I started listening to this audiobook without much hope. But just 30 minutes into the book, I was HOOKED.

This author too explains the theory we need to understand and get inspired to successfully sell in a services-based business.

The practical and actionable content follows quickly. Both the theory and practical steps have one thing in common: They are CHOKE FULL OF VALUE.

Here are a few Important Concepts covered in this book –

  1. Why selecting a unique sub-niche where there is practically no direct competition is very important.
  2. How a single sentence can help you persuade prospects much better than lines and lines of features/benefits.
  3. Why giving away your product/service for free initially for a select few beta-testers is vital.
  4. Why you could even pay to gather all the questions people ask about your product (Hint: You’ll use them at a critical juncture later on).
  5. What’s more important – convincing people logically or convincing them emotionally? And why the answer to this question is the key to skyrocketing your business development.
  6. Why telling stories is more important than copywriting or any other skill when it comes to selling.
  7. What can you learn from movies and screenwriters that are more important than any sales brochures you’ve ever created.
  8. Why you should actively gather all the false beliefs your prospects might have and what to do with them.
  9. Why showing (and giving away) 10x the value/pricing of your primary product/service is the critical factor to convince customers.
  10. How one factor at the end will make all the difference between zero sales and many sales. (It’s not what you think.)

The best part about this book: Step-by-Step structure/format you could use today to create your own landing pages.

Frankly, this book is a lead magnet to the author’s more expensive online software tool that will enable you to achieve everything he mentions in the book almost instantly. (As claimed by the author in the book.)

Even if you decide not to buy his tool, the lead magnet (this book) is itself sufficient to give back 100x your investment in your time and money. I have never come across such a valuable resource – even in the books that don’t pitch any product 🙂

BTW, this book was written with a particular service-based industry but is applicable to any services-based business. The landing page structure and content taught here can even be used to effectively sell products online.

Don’t you want to know what book I am talking about? Click Here.

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