Category: <span>Business</span>

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LinkedIn: 5 Secrets to Get More Visibility

I will tell you the five secrets for better visibility on LinkedIn, but you should also know a few other important points about LinkedIn. Is LinkedIn a place to Sell? Don’t people send us a long sales pitch on Direct Messenger/Chat immediately after we accept their connection request? Don’t people comment on others’ posts with...

The Only Marketing Book I Read Twice (Back to Back)

I have been reading quite a few marketing books of late, some of which I have reviewed on this blog too. I have never read any book twice (actually listened to – audiobook) except this one. The first time I read I was so engrossed in the content that I forgot to take notes. The...

CHennai: Make A Business Video in Tamil with English Subtitles

If you live in Chennai, we can make a professional video of you introducing your business. We do video shooting and video editing at a low cost. உங்கள் வியாபாரம் சென்னையில் உள்ளதா? உங்கள் வியாபாரத்தை நீங்கள் அறிமுகப்படுத்த நாங்கள் அழகான வீடியோ செய்து தருகிறோம். அதுவும் குறைவான விலையில். Video is an important medium to popularize your business. உங்கள் வியாபாரத்தை பிரபலப்படுத்துவதற்கு...

B2B Video Marketing Meetup – Takeaways & Learnings

Today I attended an online zoom meetup on “How to get your B2B Video Marketing right” by Vijaykrishna Ravichandran, Head – Videos and New Media, ChargeBee. This session was organized by HelloMeets. Here are my Key Takeaways & Learnings from this B2B Video Marketing Meetup A Video Marketer’s Skills = Product Marketing + Deman Gen...

Cheat Sheet: Copywriting for Video and Landing Pages

If you SELL anything Online (or Offline) what is the most important element of your creative? Is it the Image/Photo? Is it the Design? Is it the Video/Motion Graphics? Answer: NONE of the ABOVE. It’s the COPY in the creative that SELLS. Period. Think about this – Before you buy anything, WHAT do you NEED...

Why Make a Business Video? Make a Trailer Instead

Business Videos are Slow. Business Videos are Not Compelling. Business Videos are Boring. Haven’t we felt this way either with our own business videos or while watching others’ business videos? Marketing Videos for Business is supposed to hold the viewer’s attention – only then will the prospects have a good idea about what we are...

We Welcome You to LiBazaar 2020 @ Chennai (Feb 16, Sun)

LiBazaar 2020 is an annual exhibition/carnival organized by MBA students from LIBA, Nungambakkam, Chennai. This year, we are participating as an exhibitor (Stall No. 19). Do visit us if you come. LiBazaar is different from other exhibitions/carnivals as the students do covert market research and new product introductions in an interesting way. You’ll have to...