GoFloaters is a web/mobile app that enables startups, solopreneurs, freelancers, entrepreneurs, and even working professionals to book coworking spaces & meeting/event spaces on a per-hour basis in Chennai, Bangalore, Hyderabad & Coimbatore – for now. There goes the biggest advantage of Gofloaters – Ability to book coworking spaces & meeting rooms on a per-hour basis, instead of the monthly rentals charged by most coworking providers. The second advantage of GoFloaters is – the per hour cost is very inexpensive. For most properties, it’s around Rs. 35 per person (at the time of writing this article). So for such a low...

I am sure you’ve seen regular photo collages where many photos are arranged around each other. They come in many designs and most of them look beautiful. But the trend/rage for this year is this particular style of photo collage that is shown above & below photos – Framed Printed Photo Collage on a Wall. Have a look at the photo closely. There are almost a hundred small individual photos that are used on the background. They are not immediately evident when you are at a distance, but when you move closer you can see the individual photos. There is...

One of my Instagram friends is organizing a photography workshop on the topic, ‘Natural Light Portrait Photography’ at his own studio located in ECR, Chennai (Near toll gate). So I thought why not publish a blog post and spread the word… I had an opportunity to visit his photography studio recently and I was quite impressed with the facilities available there. It’s a spacious studio with a total built-up area of 2100 sq. feet with a mezzanine floor, dressing rooms, air conditioning, power backup, and other facilities. It is possible to take large vehicles like SUVs, Vans, Cars, etc. inside...

Today I was invited for a Tamil Short Film screening – Oruvanukku Oruthi, at Prasad Labs/Studio, Saligramam, Chennai. This 20-min film has been directed by Vimal Santiagu. The main (and only) characters were played by Regin Rose and Tamilarasi. This movie is about complexity in relationships. How would one man and one woman, both LGBTQ, react when brought together (forcefully) by the traditional system of arranged marriage? They are not married yet – their families are looking at them as a prospective couple. So the guy goes to the girl’s house for ‘Ponnu parkum Sadalam’. The conversation between them forms...

‘Devil Does Care‘ is a book about outlier (bold, different) marketing, written by Pravin Shekar. If you are a startup or even an established company, you’d be looking for ways to reduce your marketing budgets while increasing its impact. Startups have minimum budgets, hence this is even more critical for them. In this book, Pravin gives a few examples via case studies involving marketers who have executed outlier marketing campaigns with frugal budgets – successfully. However, he doesn’t show us case studies where outlier – different/bold marketing campaigns failed. I feel, while it is important to be bold, calculative &...