Fade to Black is a Comprehensive Online Video Course/ Tutorial on Shooting & Editing Professional Videos by Joey Xoto. If you want to go the DIY route and make your own attractive videos that convinces & converts prospects, this course is for you. This is also for video editors who are in the beginning stages of their careers. Fade to Black is a short and useful course. – Only the editing module (the best part of this course) is way longer than others. I took a week to complete the entire course. I wish he had explained more about optimal...

Having a Great Product or Service to Sell is a precursor to the success of a great video. But once you take care of that, what’s the single most important factor that will get you maximum sales out of your Sales Videos? Motion Graphic Design? Video Editing? Music? Sound Effects? Animation? Expensive Camera? Tripod? Lighting? Mic? While all these enhance the quality of the video and make it look more professional or even beautiful, these are not the biggest factors that result in a massive increase in sales volume/revenue. What else then? I have been a professional blogger for more...

If you SELL anything Online (or Offline) what is the most important element of your creative? Is it the Image/Photo? Is it the Design? Is it the Video/Motion Graphics? Answer: NONE of the ABOVE. It’s the COPY in the creative that SELLS. Period. Think about this – Before you buy anything, WHAT do you NEED to MAKE that Purchase Decision? Did you answer THE LOWEST PRICE? Of Course NOT. Then what else? Think about what you do before you decide on purchasing a product or service. Don’t you do exhaustive research on the product and the company that offers it?...

Business Videos are Slow. Business Videos are Not Compelling. Business Videos are Boring. Haven’t we felt this way either with our own business videos or while watching others’ business videos? Marketing Videos for Business is supposed to hold the viewer’s attention – only then will the prospects have a good idea about what we are selling. If it’s slow or boring they will skip most parts or tune off mentally. But Business Videos don’t have to be like that. They can be different. In fact, there is another field that excels at holding people’s attention through a short-form video: Movie...

LiBazaar 2020 is an annual exhibition/carnival organized by MBA students from LIBA, Nungambakkam, Chennai. This year, we are participating as an exhibitor (Stall No. 19). Do visit us if you come. LiBazaar is different from other exhibitions/carnivals as the students do covert market research and new product introductions in an interesting way. You’ll have to visit to find out how they do it. Feb. 16, Sun, 9 A.M. to 10 P.M. Entry Free of cost. Open to the public. Apart from that, there are many fun entertainment events and stalls too. For the full list of activities visit this Facebook...

Here is a Book Trailer Video created by us for a crime fiction/thriller novel – The Archers Revenge by Destination Infinity. This is a short 45s trailer video that can be uploaded to Youtube, Facebook, Instagram, WhatsApp, and most social networks. It can even be embedded in a website/webpage. Here are the Frequently Asked Questions (And Answers) about Book Trailer Video Creation – FAQs. Q: How long should a book trailer video be? A: 30s to 90s is what we suggest. Shorter, the better. What matters more is the quality and attractiveness of the video. Q: Can we use the...

Ultra-Specialization is a necessity nowadays. There is only one way to achieve it – Continuous Learning. I have tried multiple online learning platforms like LinkedIn Learning, Udemy, etc. While the former has great courses, the subscription cost is high. The latter requires you pay per course but is a hit-or-miss – you ought to know how to select your course as there are many marketing videos disguised as courses there. Recently, I signed up for a two-month free unlimited learning subscription for an online course repository called SkillShare. So far, I found the courses to be good. They have courses...