During these unpredictable coronavirus times when businesses are either shut down or working with limited capacity, it’s important to communicate your position to customers, employees, etc. in a professional way. Instead of just using text or not having any message, if you display these professionally designed images, people who see them would be reassured that you are handing this situation professionally. We have developed a few COVID-19 graphic design templates that can be customized based on your business requirements. The text, logo, colors. etc. can be changed. You can buy these posters at a very low cost. These posters will...

I will tell you the five secrets for better visibility on LinkedIn, but you should also know a few other important points about LinkedIn. Is LinkedIn a place to Sell? Don’t people send us a long sales pitch on Direct Messenger/Chat immediately after we accept their connection request? Don’t people comment on others’ posts with their sales page links? Don’t you think these spammy methods only convey their desperation to sell something to anyone, than forming connections, learning, and communicating one’s authority on their chosen field? I still remember the first advice I was given upon taking up Sales as...

I have been reading quite a few marketing books of late, some of which I have reviewed on this blog too. I have never read any book twice (actually listened to – audiobook) except this one. The first time I read I was so engrossed in the content that I forgot to take notes. The second time, I wrote down some ten pages of notes on a long-sized unruled book. If you are like me, I am sure you too would have read many marketing books that promise the sky but end up giving broad theory that you are unable...

If you live in Chennai, we can make a professional video of you introducing your business. We do video shooting and video editing at a low cost. உங்கள் வியாபாரம் சென்னையில் உள்ளதா? உங்கள் வியாபாரத்தை நீங்கள் அறிமுகப்படுத்த நாங்கள் அழகான வீடியோ செய்து தருகிறோம். அதுவும் குறைவான விலையில். Video is an important medium to popularize your business. உங்கள் வியாபாரத்தை பிரபலப்படுத்துவதற்கு வீடியோ ஒரு உன்னத வழி. You can show the video to clients directly from your mobile, share the video on social networks. or upload to Youtube and be searchable on Google & Youtube. நீங்கள் வீடியோ வை உங்கள் தொலைபேசியில் வைத்து மற்றவர்களுக்கு காண்பிக்கலாம். Facebook அல்லது Youtube போன்ற வலைத்தளங்களில்...

Today I attended an online zoom meetup on “How to get your B2B Video Marketing right” by Vijaykrishna Ravichandran, Head – Videos and New Media, ChargeBee. This session was organized by HelloMeets. Here are my Key Takeaways & Learnings from this B2B Video Marketing Meetup A Video Marketer’s Skills = Product Marketing + Deman Gen + Psychology + PR + Copywriting + Marketing Funnels. Different types of Videos are required for prospects in different stages of the Marketing Funnel. ToFu (Top of Funnel) Videos include Informational Videos, Videos that talk about Pain Points, Webcam recorded Videos that provide value, Explainer...

Fade to Black is a Comprehensive Online Video Course/ Tutorial on Shooting & Editing Professional Videos by Joey Xoto. If you want to go the DIY route and make your own attractive videos that convinces & converts prospects, this course is for you. This is also for video editors who are in the beginning stages of their careers. Fade to Black is a short and useful course. – Only the editing module (the best part of this course) is way longer than others. I took a week to complete the entire course. I wish he had explained more about optimal...

Having a Great Product or Service to Sell is a precursor to the success of a great video. But once you take care of that, what’s the single most important factor that will get you maximum sales out of your Sales Videos? Motion Graphic Design? Video Editing? Music? Sound Effects? Animation? Expensive Camera? Tripod? Lighting? Mic? While all these enhance the quality of the video and make it look more professional or even beautiful, these are not the biggest factors that result in a massive increase in sales volume/revenue. What else then? I have been a professional blogger for more...

If you SELL anything Online (or Offline) what is the most important element of your creative? Is it the Image/Photo? Is it the Design? Is it the Video/Motion Graphics? Answer: NONE of the ABOVE. It’s the COPY in the creative that SELLS. Period. Think about this – Before you buy anything, WHAT do you NEED to MAKE that Purchase Decision? Did you answer THE LOWEST PRICE? Of Course NOT. Then what else? Think about what you do before you decide on purchasing a product or service. Don’t you do exhaustive research on the product and the company that offers it?...