Business Videos are Slow. Business Videos are Not Compelling. Business Videos are Boring. Haven’t we felt this way either with our own business videos or while watching others’ business videos? Marketing Videos for Business is supposed to hold the viewer’s attention – only then will the prospects have a good idea about what we are selling. If it’s slow or boring they will skip most parts or tune off mentally. But Business Videos don’t have to be like that. They can be different. In fact, there is another field that excels at holding people’s attention through a short-form video: Movie...
We Welcome You to LiBazaar 2020 @ Chennai (Feb 16, Sun)
LiBazaar 2020 is an annual exhibition/carnival organized by MBA students from LIBA, Nungambakkam, Chennai. This year, we are participating as an exhibitor (Stall No. 19). Do visit us if you come. LiBazaar is different from other exhibitions/carnivals as the students do covert market research and new product introductions in an interesting way. You’ll have to visit to find out how they do it. Feb. 16, Sun, 9 A.M. to 10 P.M. Entry Free of cost. Open to the public. Apart from that, there are many fun entertainment events and stalls too. For the full list of activities visit this Facebook...
Book Trailer VIDEO Creation (FAQ)
Here is a Book Trailer Video created by us for a crime fiction/thriller novel – The Archers Revenge by Destination Infinity. This is a short 45s trailer video that can be uploaded to Youtube, Facebook, Instagram, WhatsApp, and most social networks. It can even be embedded in a website/webpage. Here are the Frequently Asked Questions (And Answers) about Book Trailer Video Creation – FAQs. Q: How long should a book trailer video be? A: 30s to 90s is what we suggest. Shorter, the better. What matters more is the quality and attractiveness of the video. Q: Can we use the...
Make a Fun Video with Robotic Voice :)
Here is a fun video I made with a robotic voice wishing people on the occasion of a local festival here – Pongal. While this robotic voice speaks Tamil, I can make the robot speak whatever you want in English as well. What more, I can create a basic animated video with motion graphics to accompany the robotic voice too. A robotic voice is gender-neutral and has its own charm. It’s much better than the videos floating around the net that employ text-to-speech audio. I feel, text-to-speech is more robotic, and this robotic voice is more natural 🙂 One of...
Learn Anything Online for Two Full Months: Free of Cost!
Ultra-Specialization is a necessity nowadays. There is only one way to achieve it – Continuous Learning. I have tried multiple online learning platforms like LinkedIn Learning, Udemy, etc. While the former has great courses, the subscription cost is high. The latter requires you pay per course but is a hit-or-miss – you ought to know how to select your course as there are many marketing videos disguised as courses there. Recently, I signed up for a two-month free unlimited learning subscription for an online course repository called SkillShare. So far, I found the courses to be good. They have courses...
The Lean Startup by Eric Reis: Book Review
The Lean Startup by Eric Reis Book Review in a sentence: Create a Minimum Viable Product with the most important functionality in the shortest time possible, and then keep surveying and developing the product based on prospect/customer feedback and requests. Core Idea conveyed in the Book: You may have grand ideas for your business; you may have a lot of Time and Angel money to invest; you may have the best team to develop a quality and feature-rich product. BUT if the customer doesn’t want what you make, your venture will fail. That’s why, the author says, it’s better to...
Season’s E-Greetings 2020: Merry Christmas & Happy New Year e-Card
You can download the above Season’s Greetings 2020 eCard video and share it on your social networks. Here is the download link: https://en.wowsuper.net/ecard. We can also customize the above video to include your photo/names instead of our logo – for a small fee ($10 USD). If you want it, visit the homepage and submit the contact form or get in touch via email – wowsuper.net[at]gmail.com. It is a popular trend to share Christmas and New Year wishes on social networks to family and friends via images or short videos. That’s why we have made this e-card/e-greetings video that you can...
Creative Photo Animation through Repetition – Letters or Photos?
In the above video, I have created letters using multiple circular=cropped photos. Although they look like letters when looked at from afar, a closer view shows the photo clearly. This is a creative way to animate initials or names using a single photo – via repetition. Some photos may flicker, but I am not able to do much about it. The effect creates so many photos and keeps changing its size, opacity, etc. that it becomes difficult to control what it does to individual photos. Combine these initials/letters with a plain text message at the bottom and it will make...
LTD(s) – Limited Time Deals – Worth it? NO!
If you are in the marketing or creative fields, I guess you’d have come across many LTDs – Limited Time Deals. Products and Services that presumably cost multiples of tens of dollars per month are released for a one time (low) price of $29, $39, $49 USD, or whatever number catches their fancy. The catch? They are available at a low price for a short period – usually a few hours to a few days. As a victim of quite a few of these LTDs, I can give you only one suggestion – DON’T fall for them. Most of these...
Social Beat’s “Design Beat” – Hackathon on Road Safety
I went to participate in Social Beat‘s “Design Beat”, a one-day Hackathon to promote road safety, on Nov. 1, ’19. We were divided into teams of 3-4 and were given a brief on design thinking and our task for the day. We were expected to brainstorm ideas, shortlist one idea and develop a small prototype (physical or digital) and present it before a panel of authorities who have a say on framing public policies here in Chennai, India. Here is the presentation we (Team 10) made on that day: Idea for Road Safety (Presented during Social Beat’s Design Beat Event...