Imagine you are on an elevator with an important executive with decision-making authority. You’ve been trying to get their appointment but failed to meet them until now. Here is perhaps the only opportunity to pitch your product or service to them and get them interested in your offering. What would you do?
Even if you are not on any elevator, you still get a short time to capture the attention of your new/cold prospects. How can you do it effectively so that they become impressed and further engage with your brand?
Answer: Using an Animated Explainer Video.
Longer videos or presentations bore new/cold audiences. That’s why it’s important to tailor your video around the one major problem your product is designed to solve. In other words, a short video that explains the biggest USP (Unique Selling Proposition) of your business.
What is an Animated Explainer Video?
An animated explainer video is typically around a minute. It’s a fast-paced high-impact video that has attractive and relevant visuals designed to capture the attention of your prospects and make them take action.
A good explainer video starts with a great script that’s not just convincing, but also succinct. This script is then converted into audio through text-to-speech (like in the below video) or human voiceover.
The visuals/animation match the audio perfectly. Sound Effects are used to enhance important moments in the video and uplifting background music is used to inspire your audience.
Here is an example (made by me) –
What are the components of a good script?
- Problem
- Solution
- Unique Selling Proposition
- Proof of delivery (references) & Guarantee
- Call to Action
Why 2D Animation?
2D Animation is a popular and proven medium to create attractive explainer videos as people love comics. It is possible to create custom 2D animation that matches the script without spending a fortune. A combination of motion graphics and 2D animation is very effective in conveying your message memorably.
Is Character-focused Animation a good idea?
People like to see other people, whether in real life, video, or even animation. Emotions, which are critical to engaging viewers, can be effectively conveyed only by using character-focused animation and not just by moving things around.
Is Custom Animation Important?
There are low-cost explainer video creators who use templates or pre-made motions to make the video. While such videos might look good, it is not customized to your business. They try to match the message to existing animation while on the other hand, custom animation matches the animation to your message. You can guess which will be more effective.
How can I make an animated explainer video for my business?
Animated explainer videos are useful not only for IT and SaaS businesses but for any business. Get in touch with me if you want to know more about the benefits of a 2D Explainer video for your business.
Let’s Discuss: Email – wowsuper.net[at]gmail.com or Web: https://wowsuper.net [Click and then fill up the Contact Form]